Perth businesses are waking up to a harsh reality: running Google Ads isn’t as simple as throwing money at keywords and hoping for the best. With rising costs per click and increasingly sophisticated competition, the difference between a well-managed Google Ads account and a DIY disaster can be thousands of dollars in wasted spend each month.
The agencies below have earned their spots not through flashy promises, but by consistently delivering what matters most: strong return on ad spend (ROAS), improved conversion rates, and transparent management that doesn’t break the bank. Whether you’re a local tradie looking to fill your calendar or a Perth startup scaling fast, these Google Ads specialists know how to turn ad spend into actual revenue.
What Separates Elite Google Ads Agencies from the Rest
Before diving into our top picks, it’s worth understanding what you should actually be looking for in a Google Ads management partner.
Management Fee Transparency is non-negotiable. The best agencies are upfront about their pricing structure, whether it’s a percentage of ad spend or a flat monthly fee. They’ll also clearly outline what’s included – account setup, ongoing optimization, landing page recommendations, and reporting frequency.
ROAS Track Record speaks louder than testimonials. Ask for specific numbers. A good agency should comfortably share average ROAS figures for businesses similar to yours. Industry benchmarks vary, but anything consistently above 4:1 ROAS (four dollars returned for every dollar spent) is solid territory.
Conversion Rate Focus is where average agencies get separated from exceptional ones. It’s not enough to drive clicks – the best Google Ads managers obsess over what happens after someone clicks your ad. They’ll audit your landing pages, test ad copy variations, and refine audience targeting until every dollar works harder.
Top 5 Google Ads Management Agencies in Perth
Pitch Black – Advanced PPC Strategy That Delivers
Pitch Black has built their reputation on one simple principle: make every advertising dollar count. Their Google Ads management approach is methodical, data-driven, and refreshingly honest about what’s working and what isn’t.
Management Fees: They operate on a percentage-based model that scales with your ad spend, with no setup fees for accounts over $3,000 monthly spend. Their pricing sits in the competitive middle ground – not the cheapest, but justified by results.
ROAS Performance: Consistently delivering 5:1 ROAS or better for established clients, with particularly strong results in niche B2B markets. They’re not afraid to take on challenging industries where other agencies have failed.
Conversion Optimization: This is where Pitch Black really shines. They dig deep into audience data, test multiple ad variations simultaneously, and aren’t satisfied until your cost per conversion is trending downward month over month.
What sets them apart is their approach to account health. Instead of constantly pushing for bigger budgets, they focus on efficiency first. Many clients report lower overall ad spend with significantly better results within the first 90 days.
Gatecrasher Agency – Integrated Campaign Excellence
Gatecrasher brings years of campaign experience to Google Ads management, and it shows in their sophisticated approach to audience targeting and campaign structure. They understand that Google Ads doesn’t exist in isolation – it’s part of a broader customer journey.
Management Fees: Full-service pricing with transparent breakdowns. They offer tiered packages based on monthly ad spend, with additional services like landing page optimization available as add-ons.
ROAS Performance: Strong performance across diverse industries, with particular expertise in campaigns that require longer sales cycles. They’ve mastered the art of attribution modeling for businesses where conversions don’t happen immediately.
Conversion Optimization: Their multi-touchpoint approach means they’re optimizing not just for immediate conversions, but for customer lifetime value. This makes them particularly valuable for businesses with repeat customers or higher-value sales.
The collaborative element here is real – you’re not just handed reports and left to interpret them. Their team walks clients through performance data and involves them in strategic decisions about budget allocation and audience expansion.
Jester Digital – Technical Google Ads Mastery
Jester Digital approaches Google Ads with the precision of engineers and the creativity of marketers. Their technical depth in campaign setup, tracking implementation, and performance analysis is impressive, particularly for clients who’ve struggled with attribution or conversion tracking issues.
Management Fees: Structured pricing with no hidden costs and clear deliverables outlined from day one. They’re particularly competitive for businesses running $5,000+ monthly ad spend.
ROAS Performance: Consistent 4-6:1 ROAS across their client base, with exceptional results for e-commerce and lead generation campaigns. Their Perth and Melbourne presence gives them broader market insights.
Conversion Optimization: They excel at the technical side – proper conversion tracking setup, Google Analytics integration, and advanced bidding strategies that many agencies overlook. This foundation work often leads to immediate performance improvements.
Communication is where many agencies fall short, but Jester Digital has systems in place. Regular check-ins, proactive optimization alerts, and detailed monthly reports that actually explain what the data means for your business.
ClickBiz Australia – Sustainable Growth Through Smart Ads Management
ClickBiz takes a refreshingly patient approach to Google Ads management. Instead of promising overnight transformations, they focus on building sustainable, profitable campaigns that improve over time. This makes them particularly suitable for businesses looking for steady growth rather than quick wins.
Management Fees: Value-focused pricing that emphasizes account health over rapid scaling. Their fee structure rewards efficiency – as your ROAS improves, their management becomes more cost-effective relative to results.
ROAS Performance: Steady 4-5:1 ROAS with low client churn, suggesting their approach delivers long-term satisfaction. They’re particularly strong with local service businesses and professional services.
Conversion Optimization: Methodical approach that prioritizes sustainable improvements. They’d rather make incremental gains that compound over time than implement dramatic changes that might backfire.
The no-pressure approach extends to their client relationships. They won’t push you to increase spend until they’ve maximized efficiency at your current budget level. This builds trust and often leads to natural budget growth as clients see consistent results.
21st Century Academy – Personal Google Ads Management
As a smaller, Perth-focused agency, 21st Century Academy offers something the larger agencies can’t: genuine personal attention to every Google Ads account they manage. You’re not account number 247 – you’re a business they know by name.
Management Fees: Flexible pricing based on business size and complexity rather than a one-size-fits-all percentage. They’re particularly competitive for small to medium businesses just getting serious about Google Ads.
ROAS Performance: Custom strategies tailored to individual client goals mean ROAS targets vary, but they consistently deliver against the benchmarks set during onboarding. Their local market knowledge gives Perth businesses an edge.
Conversion Optimization: Hands-on approach with regular optimization and direct client communication. Changes are explained before implementation, and you’ll understand why adjustments are being made.
The transparency here is refreshing. Full access to your Google Ads account from day one, regular informal check-ins beyond scheduled reports, and honest conversations about what’s working and what needs improvement.
Honorable Mention: Curvearro
Curvearro deserves recognition for their specialized approach to Google Ads account rehabilitation. If your previous agency left your campaigns in a mess, or if you’ve been managing ads yourself and things have gotten tangled, they excel at cleanup and optimization.
Their focus on untangling complex account structures and improving foundational elements like conversion tracking and audience organization makes them valuable for businesses needing a fresh start with their Google Ads strategy.
Questions Every Business Should Ask Potential Google Ads Agencies
Before committing to any Google Ads management partnership, get clear answers to these crucial questions:
What’s your average ROAS across businesses similar to mine? Generic answers are red flags. They should provide specific examples relevant to your industry.
How do you structure management fees, and what exactly is included? Understanding the full cost upfront prevents surprises later.
Will I have direct access to my Google Ads account? You should always maintain ownership and access to your advertising accounts.
What’s your process for improving conversion rates? This reveals whether they think beyond just getting clicks.
How often do you provide performance reports, and what do they include? Monthly reports should be standard, with key metrics clearly explained.
What’s your minimum contract length? Avoid agencies that lock you into long-term contracts before proving their value.
Finding Your Google Ads Management Partner
No single agency will be perfect for every Perth business, and that’s exactly as it should be. The data-focused approach at Pitch Black might be ideal for one business, while another might thrive with the personal attention from 21st Century Academy.
The key is finding an agency that understands your specific goals, communicates in a way that makes sense to you, and has a proven track record with businesses facing similar challenges. Don’t be swayed by agencies promising unrealistic results or those unwilling to discuss their processes transparently.
Google Ads management is ultimately about partnership. The best agencies see themselves as an extension of your team, invested in your long-term success rather than just managing your monthly ad spend. Take the time to find that partnership – your ROAS will thank you for it.